I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are.
Options for Questions:
a. search marketing (paid search)
b. affiliate marketing
c. social media marketing
d. display advertising
e. search engine optimization (SEO)
f. mobile marketing
g. online PR
1. In 2007, which was your preferred digital marketing channel?
2. Which one do you have least understanding?
3. Which one are you most interested in?
Social media, online PR, and mobile marketing seem the most interesting channels to online marketing managers. Me? I’m personally mostly interested in search and social media.
4. Which one haven’t you tried yet? why?
Is mobile marketing truly expensive? I believe blasting out to a huge crowd is; but, as this emerging channel matures, the system may be more flexible like AdWords.
5. Which one do you think is the most cost effective?
But, don’t take it the wrong way; no one said SEO is free because it is not.
6. which one has most share of your 2008 digital marketing budget?
Of course it depends on the industry and purpose of the campaign; but, generally I would put half my budget into search, 40% into social media, and the other 10% testing out other channels. And, I’ll keep doing affiliate marketing.
It’s a brief survey so let’s not draw any conclusions here. But, I definitely hope you learned something from this survey. Have you?
3 responses so far ↓
1 Richard Clark // Jul 14, 2008 at 11:29 pm
Good little survey.
I think you hit the nail on the head when you say in your conclusion that it depends of the brand. I for one could not justify 40% of my budget on social media.
My marketing spend has to provide a justifiable ROI and as such, I would struggle to make the likes of MySpace, Facebook et al provide the same return as Google or Affiliation.
Interesting reading though
2 Rocky Fu // Jul 14, 2008 at 11:44 pm
Richard, you are right. Many people haven’ tried social media simply because they can’t justify that.
For companies with a strong will to build a strong brand, they are more likely to test it out. Others? A bit hard. One way to get around that is to set certain KPIs/metrics for social media marketing attempts.
3 Richard Clark // Jul 14, 2008 at 11:49 pm
We have to set defined KPIs for all activity, no matter what the objectives are.
Social media is certainly a great way to build brand and we are on the early steps of it as we speak. However, I still couldn’t justify 40% of spend on social media
Leave a Comment