Rocky Fu’s Blog

According to iResearch, online dating users in China has exceeded 20 million. Currently, there are four main channels of generating profits:

• Membership
• Wireless value added service
• Paid offline activities
• Online advertising

There are almost 40% of online dating users hold a university degree and 30% with diploma. 38.1% are below 24 years old and almost 20% between 25 and 30.

What I know from my friends are, there are many Chinese Internet users meet their online friends. One night stand, long term relationship, just for fun,… It’s a big market.

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• Social Networking In China
• What Drive People To Search
• Update on Chinese Consumers Research from McKinsey
• Peep into Chinese Youth Internet Users Behaviors
• Deep Insights Into Behavior of Chinese Online Consumers