Market Research
- Women more likely to impulse buy online [BizReport]
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce. - Price Most Important Factor for Online Shoppers [MarketingCharts]
Price and free shipping stand out as clear favorites - with special promotions or coupons a distant third, according to a national survey conducted in late November. - Global News Intrigues Online Users [BizReport]
Why should online marketers care what consumers are reading online? Because by knowing what users are reading now, marketers can better determine which types of news stories or online news clips will be viewed in the future, thereby increasing the chances of a higher campaign ROI. - Gift Recommendations Dominate Online Holiday Discussions [Nielsen]
These recommendations range from one-off reviews to comprehensive shopping guides. Moreover, a new type of holiday shopping resource is emerging as consumers turn to “social shopping” communities (e.g. ThisNext, Yahoo! Shoposphere, stylehive.com and Crowdstorm.com), sites that allow for interactive, peer-driven product reviews.
Search Engine Marketing
- Link Value Factors [Wiep]
The idea behind this research was to determine which factors professionals from the field of SEO consider to be of influence on the value of a link and/ or on the potential amount of link juice that a link can pass. - The Brand Lift of Search [Enquiro]
In a first-of-its-kind online study commissioned by Google , researchers discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent. - Review: Ask.com Unveils Search Privacy Tool [Read/WriteWeb]
Fourth-ranked US search engine Ask.com is tonight releasing a new feature, AskEraser, that will let users control the destiny of their search data. - Some statistics about Pagerank & SERP [html4seo]
- Content Networks See Largest Increase In Click Fraud [BizReport]
Overall, click fraud was shown to have increased only about 1% during Q3. The average click fraud rate was just over 16% during the quarter, up from 15.8% in Q2. For Q3 2006 the click fraud rate was reported as 13.8%. - New Microsoft adCenter Report Center Tutorial [AdExcellence]
- Practical Tips To Lift Your Conversion Rate [Bruce Clay]
- Google’s Webmaster Tools: Content analysis and Sitemap details, plus more languages [Webmaster Central Blog]
We’re always striving to help webmasters build outstanding websites, and in our latest release we have two new features: Content analysis and Sitemap details. We hope these features help you to build a site you could compare to a fine wine — getting better and better over time.
Social / Viral / Word-of-Mouth Marketing
- How to Launch a Lead-Gen Campaign on a Tiny Budget: 7 Steps for Using Blogs & Social Media [MarketingSherpa]
(1) Give bloggers advance peek (2) Launch with blog mentions; (3) Promote tool through social networking (4) Post messages on discussion forums (5) Test paid promotions (6) Issue press releases highlighting data (7) Follow up with prospects who ran site reports - Social Marketing: How Companies Are Generating Value from Customer Input [Knowledge@Wharton]
- Going Social [Yahoo Search Marketing Blog]
- How companies can fix a Wikipedia entry [Damn!]
- Safeguard Your Brand Reputation Online [Inc]
(1) Know what’s being said (2) Have a communication strategy in place (3) Bring in outside help (4) Get promoted - Newspaper Site Readers Spread the Word [eMarketer]
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites
Web Analytics
- Google Analytics New Feature: compare data [Marketing Pilgrim]
Indeed, as social marketing loses some of its novelty, it will simply become another aspect of marketing, says Peters of Pandemic Labs. “If Nike has a new shoe it wants to market, it will have a TV commercial, radio spots, ads in magazines and interactive destination websites about running. There is no reason those channels should be thought of as separate.” - Default Page vs. Home Page [Google Analytics Blog]
if you set the default page to index.html, it will not only change any future / entries into /index.html, but if you have another page ending in /, say /blog/, it will change that to /blog/index.html too. But what if your blog’s default page is actually /blog/index.php? Well, then you have a problem.
Other Marketing Resources
- 7 Customer Service Tips From Unilever [MarketingSherpa]
A ‘Contact Us’ page with a well-designed email submission form can be a vital component of that mix. See how one CPG marketer designed pages that speed up responses to make customers happier. Includes what data to require from customers and what’s nice to ask for but not demand.
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