Rocky Fu’s Blog

• Landing Page Handbook by MarketingSherpa (FREE excerpt only)
  Teaches you how to raise conversions with data and design guidelines
• Research: consumers fundamentally misunderstand the online advertising marketplace by Berkeley
  Surveys of the public conducted by academic researchers at the University of Pennsylvania Annenberg School for Communication and UC-Berkeley Law’s Samuelson Law, Technology & Public Policy Clinic indicate that when consumers see the term “privacy policy,” they assume the website cannot engage in many practices that, in reality, are common in ecommerce. Consumers do not understand the nature and legality of information-collection techniques that form the core of online advertising business models. When these techniques and the business model of online advertising are explained to them, they reject the privacy tradeoff made for access to content.
• The Big Juicy Twitter Guide
  Twitter is now being recognised as a valuable marketing tool and I’ll explain why in the upcoming sections of the guide. But here’s the thing - you don’t have to listen to the incoming noise! You can ignore it if you choose to. Unlike email, Twitter is just ‘fly on the wall’ communication. On the other hand, if you have people following you, you hope they are listening so you can get your message across.
• Organic SEO V.S. PPC (video)
  Both organic and paid search are important just as PR and advertising coexist. It’s not an either or.

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