On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is the largest age group among Internet users in China which reflected a good potential for growth and development. Here are the key takeaways:
- The number of China’s youth Internet users (or netizens) has achieved 107 million,which is half of China’s total internet users. See the difference across west, middle, and west area:
- Among all youth netizens, there are 46.71 million non-student Internet users, 43.8% of total youth netizens.46.2% of them have received senior high school education.
- The internet penetration rate among the youth netizens is 24.2%, far higher than the overall 16%.
- There are 10% more male netizens than female ones, which is 10.7 million.
- Almost 60% youth netizens surf Internet at home while almost half (47.8%) surf at Internet Cafe.
- The average total Internet surfing time among youth internet users is 12.7 hours per week below the total average of 16.2 hours per week.
- On average, each youth netizen users 7.4 web applications, above the domestic average (6.5).
- 90% of youth netizens use instant messenger, 10% above the domestic average. Most have the desire to make friends online.
- They are not interested in news and polytics but entertainment, sports, celebrities, food, travel and etc. Top 3 entertainment applications: online music, online movies, online games. This graph should seem a bit scary to the government:
- Almost 30% of youth Internet users tend to addict.
- 33% of youth netizens updated their blog within 6 months and over half made friends online.
- 31% used cell phones to surf Internet within 6 months. 40% of university students surf online with their mobile phones.
Now you know.
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1 Study: Insights into Chinese Consumers | Rocky Fu's Blog // Jun 15, 2008 at 9:26 pm
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