Rocky Fu’s Blog

According to Tom Online, Google China is about to buy US$5 million stakes in Comsenz, who is the popular discussion board software provider Discuz.

Comsenz got VC investment in 2006 from Sequoia Capital. Discuz! Board is Comsenz’ core product based on PHP technology with more than 5 years’ history. It is the most popular BBS software in China which is integrated with some interactive and rich community features. According to Comsenz, there are more than 400,000 forums powered by Discuz!.

The Discuz! software is not really cheap with tiered pricing structure. However, it is totally free for personal use. No doubt, the best benefit from this investment is to provide Google a large content network which could be implemented with AdSense.

Goolge China’s president Kaifu Li announced on Aug 15 that Google has already invested in 4 to 5 Chinese companies. But, the public only know their investment in Tianya and Xunlei.

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