1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM?
Came across a piece of news from Straits Times:
Microsoft, which released these figures last week, said that there are 1.3 million users of the free service in Singapore, and they are online for an average of 12 hours a day.
Though there are six million mobile phone accounts here, just one billion text messages were sent each month last year.
The message Microsoft wants to deliver is: MSN messenger is very popular media in Singapore and even more popular than SMS. It seems to me that Microsoft wants more money from display advertising on MSN messengers. However, is it a more effective media? More targeted? I don’t think so. Simply blasting out the message is NOT targeted or effective. If your product suits 15-34 age group, it might be worth trying as the bulk of IM users are in the 15-34 age group.
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