According to a marketing survey, consumers said the types of tailored ads and offers they would respond to are:
- One-off coupons and discount offers from the brands and products they buy (62%)
- E-newsletters featuring coupons, discounts, news and tips about favorite brands (24%)
- Invitations to join interactive email groups, online forums and social networks for sharing and communicating (14%)
via MediaPost
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1 Digital Marketing Resources for Week Jun-2 | Rocky Fu's Blog // Jun 8, 2008 at 11:39 pm
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