In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition.
So, what is social media? If you ask Google, this is what you can get:
- A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook …
searchenginewatch.com- The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums, message …
www.batchblue.com- Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube …
www.bottlepr.co.uk/glossary.html- Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words …
en.wikipedia.org/wiki/Social media- Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
www.tvb.org/multiplatform/Multiplatform_Glossary.asp
This presentation created by Marta Kagan gives helpful explanation too:
For marketers, online social media is much more than a channel to drive traffic to your website but a media providing opportunities to interact and engage users.
Every business serious in branding and marketing need a person focusing on social media. Don’t know what kind of person is good fit? Some tips from Andy’s blog would definitely give you a direction.
1 response so far ↓
1 Steve Nimmons // Jul 5, 2008 at 8:52 pm
Social Media has been around (arguably) for a very long time. Letters pages in print media provided a rudimentary system of debate and information exchange. Web 2.0 has been the stimulus though that has set Social Media ‘on fire’. It has removed practically all technical barriers to content publication. The content producer to consumer ratio is equalising and wikis, blogs, microblogging, podcasting and a plethora of others are genuinely giving voice to individuals and communities.
What also is really interesting is the relentless march of Social Media and uptake inside corporations. Enterprise 2.0 has many promises and makes for an exciting future…
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