Rocky Fu’s Blog

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The media group’s ‘This year, next year’ forecast predicts that the combined online spendwill reach $3.6 billion this year, and $5.2 billion in 2009. (source: brand republic)
I know you can’t help thinking of the growth of online ad spend in US in this two years, here is a forecast from eMarketer (2008: $25.9 billions; 2009: [...]

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Stumbled upon this HP PC display ad on lifehacker the other day and I took a screenshot so that I can share with you.
This ad is truly interactive and engaging for HP TOUCHSMART PC. And, it is really cool! It gives viewers an actual feeling of this PC model.

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The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:

Define [...]

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Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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Social Media Marketing

Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ]
The best practices in terms of marketing tactics for your virtual world implementation
PR Secrets for Startups [TechCrunch]
Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups.
7 Easy Ways to Make a Blog [...]

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FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]

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NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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Nielsen Measures the American Idol Phenomenon
A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants.
(tags: nielsen american report)

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Ok, I said that. Here is the original research findings:

Marketing communications have a much stronger effect on consumers in Asia-Pacific
New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets

And, this is helpful too, said Abrahams:
brands were an important symbol of wealth in many emerging markets, where advertising was often [...]

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