Rocky Fu’s Blog

Ok, I said that. Here is the original research findings:

Marketing communications have a much stronger effect on consumers in Asia-Pacific
New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets

And, this is helpful too, said Abrahams:
brands were an important symbol of wealth in many emerging markets, where advertising was often [...]

[Read more →]

Yesterday I came across the lickable ads covered in WSJ. Very interesting! But…Sorry, I’m not going to lick any newspaper or magazine. Will you?
Aren’t scented ads on newspaper better?

[Read more →]

According to the statistic data from State Administration for Industry and Commerce, the total volume of China advertising market in 2005 was RMB 141.63 billion, 12% higher than RMB 126.46 billion in 2004.
Here is the breakdown of China Advertising Market by Media Type between 1987 and 2005:
(unit: RMB 100 million)

We can see the advertising spending [...]

[Read more →]

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary:

Intensifying 3rd party seller competition (negative)
As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might incorporate [...]

[Read more →]