Rocky Fu’s Blog

Search Engine Marketing

Use keywords and placements together on the content network [AdWords Blog]

Social Media Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan]
New online community study: what’s working, what’s in the way, advice from trenches [BlogHound]

Marketing Research

Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy]
MarketingSherpa B-to-B Presentation - Top 10 Marketing Fast [...]

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Branding

Color Psychology in Marketing [Branding Strategy]
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

Search Engine Marketing

Top ad placements not always most profitable [BizReport]
Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers.

Social Media Marketing

9 widget myths debunked [iMeida Connection]

Web [...]

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The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:

Define [...]

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Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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AdWords: How does Load Time Affect Your Landing Page Quality
“Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.”
(tags: AdWords Google ppc)

Average [...]

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Asked again by an airline marketing manager about Google’s various ad formats, I sent his this very useful document Google AdWords Ad Formats And Options which might be helpful to you as well, it covers:

Guide to Google online ad formats
Guide to Google search & content network advertising options
Guide to Google online targeting options
Guide to Google [...]

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Googlers Alex (New York office) and Anva (Mountain View) provided half day training in Singapore to digital agencies. The training on AdWords covered topics from basic to intermediate level. I would not cover the basics in this post.PPC Tips

Historical performance. The most recent performance has more weight while old ones have less. Historical performance [...]

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News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Match™ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

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If you are running a domestic campaign in Google, it’s normally quite straightforward to find out who are bidding on your brand to hijack your customers. Simply go to Google, key in your brand term, and do a quick search. But, this sometimes doesn’t show you the whole picture.
You may miss out some competitors who:

set [...]

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