Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

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Taobao.com Expanding from C2C to B2C Online Mall

April 14th, 2008 · No Comments · China Internet

Taobao.com, C2C branch of Alibaba Group, achieved 43.3 billion yuan (over US$6 billion) total online sales in year 2007; it has recently launched its B2C section: Taobao Mall, giving numerous well-known brands such as Nokia, Lancome, Chivas…an online channel to reach more customers. Its objective is to build a 24-hour open online mall selling all [...]

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China Internet Watch Dec-16-2007

December 16th, 2007 · No Comments · China Internet

Version one of Live Search Maps for China is launched. The application was built in China with a focus on getting the features most relevant to Chinese customers out first. Business search, Collections, and public transit features were emphasized, covering over 100 cities with 7 million business listings. I tested; it is pretty impressive. I [...]

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China Internet Watch Dec-02-07

December 2nd, 2007 · No Comments · China Internet

Top 4 portal sites (sina, sohu, 163, tencent) Q3 online ad sales achieved 100 million USD for the first time, according to iResearch.

Sina: 45.8m
Sohu: 31.5m
163/Netease: 11.4m
Tencent: 19.3m

Microsoft launched short domain names W.cn and 9.cn
Alipay (a China PayPal, under Alibaba Group) enters Taiwan online payment market
However, transactions can’t be processed with either Taiwan currency or [...]

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Alibaba In Domain Business?

November 7th, 2007 · No Comments · China Internet

Alibaba is a hot topic recently especially about its public listing in Hong Kong yesterday. I just found out something interesting: it is also “listed” on ICANN accredited registrars’ list. What a surprise! The accredited top level domains to Alibaba include only .net and .com. Are they going to sell domain to its suppliers?
Actually, I [...]

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More On Alimama

September 23rd, 2007 · No Comments · China Internet

It’s been a while since Alibaba launched its ad exchange platform Alimama. It already covers more than 9,000 websites and almost 15,000 ad positions. Alimama is also offering a referral opportunity in which anyone can make 20 yuan (around USD$2.7) per sign-up. Smart marketing tactic but bad marketing strategy.
What is happening is that you see [...]

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Introduction to Alibaba Group of Companies

September 13th, 2007 · No Comments · China Internet

Alibaba again attracted the World’s attention by its IPO application to get listed in Hong Kong Stock Exchange. For those who don’t know much about Alibaba Group. This post would be of help.
The mind-map gives you an overview of Alibaba Group companies:

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eBay China’s Yesterday And Tomorrow

September 13th, 2007 · No Comments · China Internet

Recall eBay China History

In August 1999, eachnet.com was founded in Shanghai by a Chinese entrepreneur fresh out of Harvard Business School.
In March 2002, eBay invested in $30 million in eachnet.com becoming strategic partners.
In July 2003, eBay accquired EachNet paying about $150 million in cash.
In 2004, eBay plugged EachNet into its global network.
In 2005, China online [...]

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Alibaba Launched Its Ad Trading Platform Alimama

September 13th, 2007 · 1 Comment · China Internet

China’s B2B giant Alibaba launched its ad trading platform Alimama.com on August 12th. Now, Alibaba is not satisfied any more to serve only buyers and sellers but also advertisers and publishers. The structure of Alimama is pretty similar to Alibaba’s C2C arm Taobao.com.
Pricing Models

Pay Per Click. The accurate delivery of the ads depend on [...]

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