It’s been a while since Alibaba launched its ad exchange platform Alimama. It already covers more than 9,000 websites and almost 15,000 ad positions. Alimama is also offering a referral opportunity in which anyone can make 20 yuan (around USD$2.7) per sign-up. Smart marketing tactic but bad marketing strategy.
What is happening is that you see [...]
More On Alimama
September 23rd, 2007 · No Comments · China Internet
Alibaba Launched Its Ad Trading Platform Alimama
September 13th, 2007 · 1 Comment · China Internet
China’s B2B giant Alibaba launched its ad trading platform Alimama.com on August 12th. Now, Alibaba is not satisfied any more to serve only buyers and sellers but also advertisers and publishers. The structure of Alimama is pretty similar to Alibaba’s C2C arm Taobao.com.
Pricing Models
Pay Per Click. The accurate delivery of the ads depend on [...]
