Rocky Fu’s Blog

Google U.K. and comScore today announced the results of a study into online consumer behavior in the travel sector, finding that consumers are using search engines in more sophisticated ways to research and purchase travel in the UK.
Key findings include:

On average, consumers take nearly a month to go from their first search to a purchase
On [...]

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Google has released the first major update to website optimizer with the following three features:

A/B split experiment (video demo)
Direct access to website optimizer from My client Center
Auto-sort experiment list and experiments can be deleted.

Among which, the A/B split testing ability added is quite useful for comparing different versions of advertising/marketing content and their effectiveness at [...]

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