comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites [...]
Top 10 Search Properties in Asia Pacific in July 2008
September 18th, 2008 · No Comments · Search Engine Marketing
Tags:apac·Baidu·china·google·search·Search Engine·Sogou·Sohu·Tencent·Yahoo
China Search Engine Market Report, Sep 2008
September 18th, 2008 · 1 Comment · China Internet
Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised.
China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.
Tags:Baidu·china·google·Search Engine·Sogou·survey·Yahoo
How To Leverage Your Competitor’s Advantage
May 29th, 2008 · No Comments · Marketing Management
Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search.
Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]
Tags:Baidu·china·google·strategies
Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper
May 16th, 2008 · No Comments · Internet Marketing
12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)
comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]
Tags:Baidu·china·google·Internet Marketing·media·search·statistics·trends·whitepaper
China Search Marketing With Baidu Whitepaper
April 14th, 2008 · 1 Comment · Search Engine Marketing
Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is.
I did a presentation internally last [...]
Tags:Baidu·china·search·SEM·whitepaper
Baidu Partners with Omniture
March 6th, 2008 · No Comments · Analytics, China Internet
From RedlineChina:
The alliance will provide technology solutions to allow international companies to access advertising resources on China’s most popular search engine. Pearl Research believes the partnership will help Baidu to increase its visibility to western clients and increase its ad sales while diversifying its revenue streams.
Baidu is famous for its less transparent algorithm compared with [...]
Tags:Baidu
Have You Tried Yahoo Answers?
February 18th, 2008 · No Comments · Social Marketing
Small Business SEM Blog has a series of posts about Yahoo Answers, why and how you use Yahoo Answers to market your products or services; I suggest you read them if you are new to this social tool.
In my own words, Yahoo Answers is a place you can show your extensive knowledge and expertise in [...]
Top Choice Search Engines In China
December 13th, 2007 · No Comments · China Internet
According to CNNIC’s recent report, 74.5% people take Baidu as their top choice search engine, here is a summary:
Baidu: 74.5%
Google: 14.3%
Sogou.com: 2.8%
Sina search: 1.7%
YouDao.com (163)
Where Did Google Get The Idea of Scrolling Ads?
December 12th, 2007 · 3 Comments · China Internet, Search Engine Marketing
Credit: instant fundas
Some bloggers discovered Google’s new scrolling ads for adsense, for example here, here and here. So, how or where did Google get this scrolling ads idea for its adsense? Let me guess…Baidu?
As a leader in search market in China, Baidu has advertising system for both search and content network. The picture shown above [...]
Google China Launched Bus Search
October 11th, 2007 · No Comments · China Internet
Google China just launched bus search in its Labs. So far, users can only search bus routes for Shanghai, Beijing, Guangzhou, Hangzhou, and Nanjing including the subway routes as well.
I don’t think this feature is that helpful for Google to expand in China online market. Baidu has this feature some time ago in which you [...]