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digital marketing trends, strategies and tactics for executives

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Google China Launched Bus Search

October 11th, 2007 · No Comments · China Internet

Google China just launched bus search in its Labs. So far, users can only search bus routes for Shanghai, Beijing, Guangzhou, Hangzhou, and Nanjing including the subway routes as well.
I don’t think this feature is that helpful for Google to expand in China online market. Baidu has this feature some time ago in which you [...]

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Baidu Launched Baidu 2008 For Olympics 2008

October 9th, 2007 · No Comments · China Internet

Baidu finally showed its greedy in Beijing Olympics 2008 by launching Baidu 2008. The portal war is pretty hot among the top portal sites such as Sohu and Sina. Now, Baidu just couldn’t help jumping in.
This site offers pretty comprehensive information about upcoming Beijing Olympic Games in August 2008; it aggregates different Baidu services such [...]

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Baidu TV - Baidu’s Internet Video Advertising

September 17th, 2007 · No Comments · China Internet

Starting August 21, Baidu has started promoting its Internet video advertising among Baidu network websites. According to Sohu IT, Baidu has more than 150,000 network partners with over 5,000 advertisers advertising.
Baidu TV has three formats:

Floating video ads

when user opens the web page, the video ad flows out from the lower right corner and it closes [...]

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