Rocky Fu’s Blog

Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments.
Search Engine Presence
Usually when [...]

[Read more →]

Los Angeles Times: Some movies are entitled to do well
The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way?
(tags: marketing)

MediaPost : Coca-Cola Uncaps Promo Efforts [...]

[Read more →]

Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends - Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon - Facebook Social Trends
Twist - Trends in Twitter
Trendpedia - [...]

[Read more →]

Plugin: HP Blog Printing [tabblo]
Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog
Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation]
Online US retail sales exceed expectations [FT.com]
Raul Vazquez, chief executive of Walmart.com, said the retailer had seen [...]

[Read more →]