Rocky Fu’s Blog

Search Engine Marketing

The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]

Social Media, PR & Viral Marketing

Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
Twelve best practices for online customer communities [ZDNet]
How to Make a Video Contest Succeed - or [...]

[Read more →]

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

[Read more →]

On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

[Read more →]

ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO)
They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info.
(tags: online tools Google blogging)

Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog
“We’ve found a multitude of reasons for paying attention to [...]

[Read more →]

10 Excellent Online Tools to Identify Trends
This post would introduce 10 handy trend tools which are very helpful doing online research.
(tags: trends Google twitter internet)

The Guardian: How to make the most of Twitter
“Real-time micro-blogging is gaining in popularity. But if you’re wondering what’s the point, here’s Charles Arthur’s guide to the benefits of Twitter - [...]

[Read more →]