Chinese consumers are increasingly wary of untried products and ever more likely to make purchase decisions at the last minute. Recommendations from family and friends remain very influential. And television advertising is still a prerequisite for entering the market, but its punch is weakening. Meanwhile, print ads are losing ground, while sponsorships and the Internet [...]
Update on Chinese Consumers Research from McKinsey
October 13th, 2008 · No Comments · China Internet
Tags:china·China Consumers·consumers·research·word of mouth
Average Chinese Apparel Shoppers V.S. Young Adults
November 23rd, 2007 · 1 Comment · Marketing Research
A McKinsey survey of Chinese consumers underscores the difficulty multinational retailers may face in applying to China their tried-and-true formulas for differentiating products and brands and suggests that they should adopt new approaches in areas such as in-store sales and advertising. Moreover, the survey highlights important differences between average Chinese apparel shoppers and the country’s [...]
Tags:China Consumers
