Rocky Fu’s Blog

Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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Pearl Research released a comprehensive lifestyle study (paid) focused on Chinese consumers ages 16 to 30, “The Phoenix Generation: Insights into Chinese Consumers“. Key findings include:

Popular Trends: Street basketball, the National Basketball Association (NBA) and hip-hop have grown in popularity as Chinese consumers embrace new cultural experiences. Brands such as Nike, Adidas and Li [...]

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Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search.
Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]

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It’s very hard for an Internet company to extend its success into China, even a giant like eBay. Building a strong Internet brand and enriching user experience seem Google’s bet in China.
The death toll from the Sichuan earthquake in China was raised to more than 34,000 on Monday, while the direct economic losses in Sichuan [...]

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12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]

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On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is.
I did a presentation internally last [...]

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Haven’t blogged for over 2 weeks. Just got back from China last Sunday and had a lot to catch up. Some photos taken during the trip to share with you:

My Hometown, where I grew up
Terracotta Army
Xiamen University, where I started my university study
Xi’an City

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Some interesting figures from a research firm Netpop:

Internet as a tool for research or purchase products: 73% Products in US versus 93% in China
UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China.
58% of the population in US has broadband (74 million) versus 10% in China (70 [...]

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I’m not kidding! Of course, that’s not generosity from Dell.
The “offer” was from Dell China’s website on Feb 15. Due to some error of its system error, this awesome 27″ UltraSharp Widescreen Flat Panel Monitor was priced at RMB2515 yuan (about US$350), which was originally priced at RMB7599 yuan (about US$1064). And, this monitors were [...]

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