Do your online contest yourself first and test it among a group of 5-10 people before you launch it to the crowd.
I chanced upon an online contest from a big printer brand. The contest is simply; just answer one MCQ of how long it takes to install the printer. And, the additional information only requires [...]
First Thing You Do Before You Launch An Online Contest
August 26th, 2008 · No Comments · Internet Marketing
Tags:contest·digital marketing
5 Minutes Crash Course on Digital Marketing
August 20th, 2008 · No Comments · Internet Marketing
A brilliant presentation by Dave McClure, “Startup Metrics for Pirates”.
It’s short; but, as I said. Very good presentation. Digest what he says slowly.
Tags:digital marketing·presentation
July Digital Marketing Survey Results
July 14th, 2008 · 3 Comments · Internet Marketing
I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are.
Options for Questions:
a. search marketing (paid search)
b. affiliate marketing
c. social media marketing
d. display advertising
e. search [...]
Tags:digital marketing·Mobile Marketing·search engine optimization·SEO·social media·survey
Digital Marketing Resources for Week Jun-9
June 15th, 2008 · 1 Comment · Internet Marketing
Search Engine Marketing
The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]
Tags:B2B·Dell·digital marketing·facebook·google·research·search marketing·SEO·social media·Video·YouTube
Digital Marketing Resource for Week May-19
May 26th, 2008 · 1 Comment · Internet Marketing
FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.
‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]
Tags:advertising·consumers·digital marketing·facebook·google·integrated marketing·luxury·online advertising·SEO·social media·survey·WOM
First Step of Digital Marketing: Objective
May 15th, 2008 · No Comments · Internet Marketing, Singapore
DBS Bank recently launched a microsite called “Living Breathing Asia“. Take a look:
What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example:
You can know about Meggie’s experience and view photos of her personal life. Look great, [...]
Tags:case study·dbs·digital marketing·media·Singapore·social media