Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

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HP Shows the Power of Online Display Advertising

July 4th, 2008 · No Comments · Internet Marketing

Stumbled upon this HP PC display ad on lifehacker the other day and I took a screenshot so that I can share with you.
This ad is truly interactive and engaging for HP TOUCHSMART PC. And, it is really cool! It gives viewers an actual feeling of this PC model.

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Digital Marketing: Must Read for Week Jun-16

June 22nd, 2008 · No Comments · Internet Marketing

Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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Is MSN Messenger An Effective Media for All Singapore Advertisers?

June 7th, 2008 · No Comments · Singapore

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM?
Came across a piece of news from Straits Times:
Microsoft, which released these figures last week, said that there are 1.3 million users of the free service in [...]

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How To Design Effective Online Display Image Ads

June 3rd, 2008 · No Comments · Marketing Research

Eyes not only draw attention but also guide attention.
People notice people. For lots of reasons, we are built to do that. As such, the presence (or not) of people in images can change how we look at, move through, interact with, and interpret a painting, a magazine, or even content on an individual page.

Very interesting [...]

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