A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels.
Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate blog [...]
Does Chatter Matter?
January 14th, 2008 · No Comments · Viral Marketing
Tags:economy·research·word of mouth
