Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

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Online Advertising Spend in 2008 & 2009: China V.S. US

July 16th, 2008 · No Comments · Marketing Research

The media group’s ‘This year, next year’ forecast predicts that the combined online spendwill reach $3.6 billion this year, and $5.2 billion in 2009. (source: brand republic)
I know you can’t help thinking of the growth of online ad spend in US in this two years, here is a forecast from eMarketer (2008: $25.9 billions; 2009: [...]

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Weekly Online Marketing Resources Dec-02-07

December 2nd, 2007 · No Comments · Marketing Research

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Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog
Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation]
Online US retail sales exceed expectations [FT.com]
Raul Vazquez, chief executive of Walmart.com, said the retailer had seen [...]

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eMarketer: China Online Travel

October 10th, 2007 · No Comments · China Internet

eMarketer estimates that online travel bookings in China were worth $1.5 billion in 2006, and it projects that average annual increases of 60% will push the Chinese market to $15.4 billion in 2011. Expansion in China will be underpinned by meteoric economic growth, relaxation of overseas travel restrictions and a fast-growing Internet user population.
Source: High-Flying [...]

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