Rocky Fu’s Blog

Friendster claims they are No. 1 social networking website in Singapore:
…today announced that it is the #1 social network in Singapore, and almost twice the size of any other social network in the country. Friendster is almost 2 times bigger than Facebook and more than 7 1/2 times bigger than MySpace in Singapore — according [...]

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Visa launched its Facebook application, a network inside a network called “Visa Business Network“. It aims to help small businesses grow, connect with businesses and consumers, and get information to manage their business.
I quickly signed up with Visa Business Network; as you can see in the screenshot above, the Facebook application interface consists of 4 [...]

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Search Engine Marketing

The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]

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Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments.
Search Engine Presence
Usually when [...]

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Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]

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E-consultancy: Tips for email opt-in forms
The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage.
(tags: email)

Inside Facebook: The 25 Most Popular Pages on Facebook
“Now that Pages have been out for six months, we thought we’d see who’s [...]

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Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends - Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon - Facebook Social Trends
Twist - Trends in Twitter
Trendpedia - [...]

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I’ve introduced Google Trends to see and/or compare trends. Facebook last week launched a similar tool called Lexicon which you can do similar thing. Take keyword “Olympic” for example:
This is the trend for “olympics” from Google Trends:

And, this is Facebook Lexicon shows:

About Google Trends (more…)

With Google Trends, you can compare the world’s interest in [...]

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