Rocky Fu’s Blog

Back from Tioman holiday for a while; just got some time to put together a post below to get you started using Google Insights for Search.
Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative [...]

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Search Engine Marketing

Google learns to crawl Flash [Google Blog]
Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash?
A Beginners Guide To Link Building [WebProNews]

Social Media Marketing | Word of Mouth | [...]

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It’s an old topic; but I often came across some clients who know the importance of search engine optimization always worrying about being penalized. First of all, for most sites, it’s not easy to rank well on competitive terms or to be penalized by search engines.
Being penalized means your site is out of the search [...]

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A very good video from Google talking about some basics of search engine optimization. The video covers the following topics:

Background of search
Enhance your site at every stage of the pipeline

Crawling

Maximize your site’s accessibility to search engines

Implement strong practices for Flash, AJAX, images

Indexing

Promote your quality content, reduce duplicates

Search results

Create pretty results users will click on

Review search [...]

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Google has released a tool for media planning for advertisers and agencies. I’ve briefly introduced the tool; since I’ve got the account, let’s go through this media planning tool together.
Once I logged in, I saw two sections, one to help do some research and the other to create media plans.

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The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:

Define [...]

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Search Engine Marketing

The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]

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Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments.
Search Engine Presence
Usually when [...]

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Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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