Rocky Fu’s Blog

Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
(tags: 7-Eleven microsoft online contest)

How to Turn Subscribers Into Affiliates With Widgets & Viral Marketing
You [...]

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According to Hitwise Singapore, over the 24 weeks ending 8 December 2007: the top 5 search terms directing traffic to websites in the Lifestyle – Fashion industry: ‘coach’, ‘louis vuitton’, ‘gucci’, ‘lv’ and ‘victoria secret’. The only generic search term was ‘fashion’.
For the week ending 8 December 2007, 7.7% of traffic to the fashion industry [...]

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News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Match™ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

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According to Hitwise Singapore, based on search term data driving traffic to the Health and Medical – Information industry, ‘dengue fever’, ‘chicken pox’, ‘pregnancy’ and ‘depression’ were among the most commonly searched-for medical conditions, as of the 24 week period ending 24/11/2007. See the indication from Google Trends below:

AsiaOne Health assumed the number one position, [...]

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