Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

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Timing Is Crutial To Holiday Campaigns

February 14th, 2008 · No Comments · Email Marketing

Just received an OCBC valentine’s day campaign email; even if I like and want the offer, TODAY IS VALENTINE’S DAY! How am I going to get the gift for my darling in time? And, the truth is that I’ve already got one.
Campaigns for holidays like Valentine’s day must be carried out one month in advanced. [...]

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Are You Ready for Black Friday?

November 18th, 2007 · No Comments · Marketing Research

We have clients whose targeted customers are mainly from US. Well, some don’t know a thing about Black Friday. Here you go from Wikipedia:
Black Friday is the day after Thanksgiving and is the beginning of the traditional Christmas shopping season in the United States. Since Thanksgiving falls on the fourth Thursday in November in the [...]

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