Rocky Fu’s Blog

The more specific market you want to target, the more difficult you can drive quality traffic online. Thinking of targeting senior management in Asia? Start with the online places they often visit. This piece of news from Brand Republic would give you some hints:
The Wall Street Journal is the most widely read daily news publication [...]

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Found this online marketing ebook (link to PDF file) at HP, which consists of 6 parts:

Relationship Marketing
Marketing Strategy
Selling
Communicating and Messaging
Online Marketing
Social Media

Hope you’ll find the marketing tips helpful.

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Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it:
Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is not [...]

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Do you have a passion of making a remarkable product which people love? If yes, you gotta watch this video from Seth Godin, the greatest marketer. An old one, but a remarkable one. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And [...]

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Yahoo search and Microsoft’s Live Search have been trying very hard to catch with more market share; however, Google is still leading the search market. According to Hitwise, Google accounted for 65.98 percent of all U.S. searches in the four weeks ending December 29, 2007. I don’t see they are likely to catch up in [...]

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Many people reach for a cup of coffee when they need to concentrate. People with flagging focus might, however, get more bang for the buck with a cup of tea. Theanine, an uncommon amino acid found almost exclusively in tea, works with caffeine to boost the activity of brain neurons, new data show.
Source: PsycPORT.com
When you [...]

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All roads lead to Rome.
The problem is that you must believe in one road that would lead you to your destination. This is your faith; this is your passion; this is the meaning you are going to make.
If you want to pursue a career as an entrepreneur, find your passion and make meaning. With faith, [...]

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