Rocky Fu’s Blog

Search Engine Marketing

Use keywords and placements together on the content network [AdWords Blog]

Social Media Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan]
New online community study: what’s working, what’s in the way, advice from trenches [BlogHound]

Marketing Research

Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy]
MarketingSherpa B-to-B Presentation - Top 10 Marketing Fast [...]

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In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition.
So, what is social media? If you ask Google, this is what you can get:

A category of sites that is based on user [...]

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Branding

Color Psychology in Marketing [Branding Strategy]
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

Search Engine Marketing

Top ad placements not always most profitable [BizReport]
Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers.

Social Media Marketing

9 widget myths debunked [iMeida Connection]

Web [...]

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It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study.
Let’s take a look at the print ads first:

And the other side:

Having searched for “tangs” [...]

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I love reading; but, I prefer watching videos. By visually watching someone give a lesson is more easier for me to absorb the knowledge. One day, I thought to myself, “why don’t I create a simple video blog and share those excellent clips!”
So, I set up “The Wisdom“, which is a collection of video clips [...]

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