Rocky Fu’s Blog

Branding

Color Psychology in Marketing [Branding Strategy]
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

Search Engine Marketing

Top ad placements not always most profitable [BizReport]
Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers.

Social Media Marketing

9 widget myths debunked [iMeida Connection]

Web [...]

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Google has released a tool for media planning for advertisers and agencies. I’ve briefly introduced the tool; since I’ve got the account, let’s go through this media planning tool together.
Once I logged in, I saw two sections, one to help do some research and the other to create media plans.

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The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:

Define [...]

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1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM?
Came across a piece of news from Straits Times:
Microsoft, which released these figures last week, said that there are 1.3 million users of the free service in [...]

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12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]

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DBS Bank recently launched a microsite called “Living Breathing Asia“. Take a look:

What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example:

You can know about Meggie’s experience and view photos of her personal life. Look great, [...]

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Los Angeles Times: Some movies are entitled to do well
The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way?
(tags: marketing)

MediaPost : Coca-Cola Uncaps Promo Efforts [...]

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[Click to Enlarge]
I like this banner. I spent at least 90 seconds “playing” around it. This is a good example of interactive banner. Who said display advertising is going to die?

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Asked again by an airline marketing manager about Google’s various ad formats, I sent his this very useful document Google AdWords Ad Formats And Options which might be helpful to you as well, it covers:

Guide to Google online ad formats
Guide to Google search & content network advertising options
Guide to Google online targeting options
Guide to Google [...]

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