Rocky Fu’s Blog

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM?
Came across a piece of news from Straits Times:
Microsoft, which released these figures last week, said that there are 1.3 million users of the free service in [...]

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Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends - Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon - Facebook Social Trends
Twist - Trends in Twitter
Trendpedia - [...]

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7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
(tags: 7-Eleven microsoft online contest)

How to Turn Subscribers Into Affiliates With Widgets & Viral Marketing
You [...]

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In Asia Pacific SEM industry, I kind of prefer working with clients who have no knowledge at all about online. When they know something but not everything, they insist doing the wrong thing or not doing the right thing.
One client from travel industry asked to remove all brand keywords proposed from the paid search campaigns [...]

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Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated:

More positive attitudes toward Sony and less positive attitudes toward competitors’ brands.
A 14.5% increase in purchase intent, and an [...]

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Top 4 portal sites (sina, sohu, 163, tencent) Q3 online ad sales achieved 100 million USD for the first time, according to iResearch.

Sina: 45.8m
Sohu: 31.5m
163/Netease: 11.4m
Tencent: 19.3m

Microsoft launched short domain names W.cn and 9.cn
Alipay (a China PayPal, under Alibaba Group) enters Taiwan online payment market
However, transactions can’t be processed with either Taiwan currency or [...]

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Shortly after Google started using G.cn, Microsoft launched new domains W.cn and 9.cn for China online market. If you open either domain in your browser, you would be redirected to Windows Live registration page:

If you go to 9.cn/w.cn, your windows live ID would be sth@9.cn/w.cn. The user would be taken to the Windows Live Mail [...]

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