I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are.
Options for Questions:
a. search marketing (paid search)
b. affiliate marketing
c. social media marketing
d. display advertising
e. search [...]
July Digital Marketing Survey Results
July 14th, 2008 · 3 Comments · Internet Marketing
Tags:digital marketing·Mobile Marketing·search engine optimization·SEO·social media·survey
Digital Marketing Resources for Week May-26
June 2nd, 2008 · No Comments · Entrepreneurship
Social Media Marketing
Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ]
The best practices in terms of marketing tactics for your virtual world implementation
PR Secrets for Startups [TechCrunch]
Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups.
7 Easy Ways to Make a Blog [...]
Tags:advertising·Mobile Marketing·print ads·social media·social network
links for 2008-05-08
May 9th, 2008 · No Comments · Internet Marketing
JupiterResearch: Why you should go mobile now - Mobile Marketing
Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video.
(tags: mobile marketing research)
Nielsen: Experience pushes consumers to post online
28% of those who posted said they did so [...]
Tags:consumers·Mobile Marketing·research·Video
Six Top Internet Themes/Events From Merrill Lynch
January 10th, 2008 · No Comments · Marketing Research
Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary:
Intensifying 3rd party seller competition (negative)
As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might incorporate [...]
Tags:advertising·Mobile Marketing·social networking
Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific
October 9th, 2007 · No Comments · Mobile Marketing, Singapore
Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing that four in ten affluent Asians are watching television on the move: be it via their personal computers, mobile phones, MP4 players, while outdoors, or even in their cars.
The result mentions something new called “third screen” which are screens [...]
Tags:Mobile Marketing·Video Marketing
Googlers Deciphering Trends In Mobile Search
October 5th, 2007 · No Comments · Mobile Marketing
Maryam Kamvar and Shumeet Baluja from Google published a paper on trends in mobile search. These are the key findings:
The average mobile query was 2.56 words and 16.8 characters.
The average length of spoken queries to Google was 2.1 terms.
It takes users a significant amount of time—an estimated 39.8 seconds—to enter these queries.
The time to query [...]
