Rocky Fu’s Blog

Search Engine Marketing

The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]

Social Media, PR & Viral Marketing

Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
Twelve best practices for online customer communities [ZDNet]
How to Make a Video Contest Succeed - or [...]

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NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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Nielsen Measures the American Idol Phenomenon
A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants.
(tags: nielsen american report)

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Los Angeles Times: Some movies are entitled to do well
The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way?
(tags: marketing)

MediaPost : Coca-Cola Uncaps Promo Efforts [...]

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On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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