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digital marketing trends, strategies and tactics for executives

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Weekly Online Marketing Resources Dec-09-07

December 10th, 2007 · No Comments · Marketing Research, Search Engine Marketing, Social Marketing

News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Matchâ„¢ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

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9 Tips from NCSA and FTC For Online Retailers

November 29th, 2007 · No Comments · Marketing Research

They are originally these tips from shop.org for buyers. Here we go:

Be trustworthy.

Make sure the phone number on the website is working and make sure someone would pick up the phone and give a good impression over the phone.
Use Google Alerts to monitor the buzz.
List your privacy policy on the website and show how [...]

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