Rocky Fu’s Blog

Some interesting figures from a research firm Netpop:

Internet as a tool for research or purchase products: 73% Products in US versus 93% in China
UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China.
58% of the population in US has broadband (74 million) versus 10% in China (70 [...]

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Market Research

Women more likely to impulse buy online [BizReport]
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.
Price Most Important [...]

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