Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

Rocky Fu’s Blog header image 4

Should You Use Brand Keywords?

February 25th, 2008 · 1 Comment · Search Engine Marketing

In Asia Pacific SEM industry, I kind of prefer working with clients who have no knowledge at all about online. When they know something but not everything, they insist doing the wrong thing or not doing the right thing.
One client from travel industry asked to remove all brand keywords proposed from the paid search campaigns [...]

[Read more →]

Tags:···

Opportunities From Tainted Pet Food For Online Marketers

October 1st, 2007 · No Comments · Search Engine Marketing

For the past few months, China is blamed by the world pet lovers for exporting tainted pet food. Almost everyone in the west blames China and some people have even tried to boycott made in China products. Let’s put aside the China quality issue, politics, and economy stuff; take a look at the opportunities during [...]

[Read more →]

Tags:··