Rocky Fu’s Blog

As you can see in the chart from MarketingSherpa above,
one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]

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Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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AdWords: How does Load Time Affect Your Landing Page Quality
“Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.”
(tags: AdWords Google ppc)

Average [...]

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David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn,
What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts?
Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of ad:tech:
Email marketing [...]

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Total finance 2.70
Credit 2.95
Mortgage 2.61
Auto finance 1.68
Travel 0.65
Automotive 0.57
Retail 0.36
Dating 0.40

Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.
The data is from US search market. So, if you are from Asia, you should expect something lower than the one above.
via ClickZ

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Plugin: HP Blog Printing [tabblo]
Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog
Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation]
Online US retail sales exceed expectations [FT.com]
Raul Vazquez, chief executive of Walmart.com, said the retailer had seen [...]

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If you are running a domestic campaign in Google, it’s normally quite straightforward to find out who are bidding on your brand to hijack your customers. Simply go to Google, key in your brand term, and do a quick search. But, this sometimes doesn’t show you the whole picture.
You may miss out some competitors who:

set [...]

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I was looking for information regarding the latest IPO offerings the other day. I simply searched in Google with keyword “ipo offering”, WSJ jumped out on top PPC position:

The title “Ipo Offering” told me that this PPC guy knows about dynamic keywords insertion (in case you don’t, this simply means advertisers can display in title [...]

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