Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

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How Do You Face A PR Crisis? “Mass + Search” Tactic

September 19th, 2008 · No Comments · Search Engine Marketing

Whether or not you are in finance industry, you are probably aware of the recent Lehman Brothers and AIG incident; it’s been a turbulent week for them. Yesterday in Singapore, hundreds of anxious policyholders lined up in the hot sun outside the AIG Singapore offices. Hundreds more were already inside the offices of AIG and [...]

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11 Tips Boosting Your Online Press Release Efforts

July 23rd, 2008 · 4 Comments · Social Marketing

Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part I talked about. Let me share 11 tips on online press release and hope you find it useful.
Wait a second, [...]

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links for 2008-05-07

May 8th, 2008 · No Comments · Internet Marketing

7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
(tags: 7-Eleven microsoft online contest)

How to Turn Subscribers Into Affiliates With Widgets & Viral Marketing
You [...]

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$350 for Dell 27″ UltraSharp Widescreen Flat Panel Monitor

February 28th, 2008 · No Comments · China Internet

I’m not kidding! Of course, that’s not generosity from Dell.
The “offer” was from Dell China’s website on Feb 15. Due to some error of its system error, this awesome 27″ UltraSharp Widescreen Flat Panel Monitor was priced at RMB2515 yuan (about US$350), which was originally priced at RMB7599 yuan (about US$1064). And, this monitors were [...]

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