Rocky Fu’s Blog

It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study.
Let’s take a look at the print ads first:

And the other side:

Having searched for “tangs” [...]

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Social Media Marketing

Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ]
The best practices in terms of marketing tactics for your virtual world implementation
PR Secrets for Startups [TechCrunch]
Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups.
7 Easy Ways to Make a Blog [...]

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If your company has a website and it does provide useful information to your customers (or potential ones), you should let people know your website URL. Here are 5 tips on where you can do that.

Email signature. Include your website URL in both internal corporate emails and external emails to customers.
Receipts. I did see some [...]

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