Rocky Fu’s Blog

Search Engine Marketing

On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal]
Ten Ways to Waste Your PPC Budget [ClickZ]
What Should You do When Quality Score Kills Your Keywords? [Search Engine Land]

Web Analytics

iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World]
Using Testimonials Effectively [Marketing Experiments]

Social Media Marketing & WOM

6 Common Mistakes Companies Make in Social [...]

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Search Engine Marketing

The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]

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What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens.
Sounds perfect, isn’t it? Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay!!! Wrong!
How Affiliate Marketing Hurts [...]

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Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia).
Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways:

Yahoo Panama [...]

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