Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

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7 Ways to Use Google Insights for Search

August 18th, 2008 · 1 Comment · Marketing Research

Back from Tioman holiday for a while; just got some time to put together a post below to get you started using Google Insights for Search.
Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative [...]

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Digital Marketing: Must Read for Week July-28

August 3rd, 2008 · No Comments · Internet Marketing

Search Engine Marketing

The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]

Social Media, PR & Viral Marketing

Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
Twelve best practices for online customer communities [ZDNet]
How to Make a Video Contest Succeed - or [...]

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

May 16th, 2008 · No Comments · Internet Marketing

12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]

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links for 2008-05-11

May 11th, 2008 · No Comments · Internet Marketing

ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO)
They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info.
(tags: online tools Google blogging)

Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog
“We’ve found a multitude of reasons for paying attention to [...]

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China Search Marketing With Baidu Whitepaper

April 14th, 2008 · 1 Comment · Search Engine Marketing

Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is.
I did a presentation internally last [...]

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Synergies Between Email And Search Marketing

March 13th, 2008 · 1 Comment · Email Marketing

David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn,
What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts?
Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of ad:tech:
Email marketing [...]

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