Rocky Fu’s Blog

Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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According to a marketing survey, consumers said the types of tailored ads and offers they would respond to are:

One-off coupons and discount offers from the brands and products they buy (62%)
E-newsletters featuring coupons, discounts, news and tips about favorite brands (24%)
Invitations to join interactive email groups, online forums and social networks for sharing and communicating [...]

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Social Media Marketing

Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ]
The best practices in terms of marketing tactics for your virtual world implementation
PR Secrets for Startups [TechCrunch]
Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups.
7 Easy Ways to Make a Blog [...]

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FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]

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NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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DBS Bank recently launched a microsite called “Living Breathing Asia“. Take a look:

What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example:

You can know about Meggie’s experience and view photos of her personal life. Look great, [...]

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ReadWriteWeb: Five Tools Everyone Working Online Should Have (IMHO)
They include: a multi-service IM client, cross platform screensharing tool, a custom search engine, a startpage and a blog with contact info.
(tags: online tools Google blogging)

Top 10 Reasons for Monitoring Brands in Social Media | Online Marketing Blog
“We’ve found a multitude of reasons for paying attention to [...]

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At this week’s Digital Hollywood conference in Los Angeles, Pete got an opportunity to talk with the artist about how he uses social media to better connect with his fans and ultimately sell more music. Chamillionaire also talks about how the music industry needs new metrics to determine what’s popular, since album sales are [...]

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7-Eleven Fills Month Of May With Slurpee, ‘Guitar Hero’ Mania
To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
(tags: 7-Eleven microsoft online contest)

How to Turn Subscribers Into Affiliates With Widgets & Viral Marketing
You [...]

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This is the Social Media Research done by Universal Mccann including 17,000 people in 29 countries.

| View | Upload your own

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