Rocky Fu’s Blog

12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]

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AdWords: How does Load Time Affect Your Landing Page Quality
“Beginning in April 2008, you’ll be able to see a grade for your landing page’s load time in your AdWords account. ‘Load time’ refers to the amount of time it takes for a user to view your landing page after clicking your ad.”
(tags: AdWords Google ppc)

Average [...]

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Sandra, research analyst of Hitwise Apac, gave a snapshot of the leading industries that Australian Internet users visit. The update includes comparisons with major overseas markets, the United States and United Kingdom.

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Total finance 2.70
Credit 2.95
Mortgage 2.61
Auto finance 1.68
Travel 0.65
Automotive 0.57
Retail 0.36
Dating 0.40

Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.
The data is from US search market. So, if you are from Asia, you should expect something lower than the one above.
via ClickZ

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17.5% of the total world’s population, 1.15 billion people, were regular Internet users last year. In Asia Pacific region, the number was 476.6 million, which would top 500 million Internet users this year.
According to eMarketer, nearly half of the world’s Internet population will live in the Asia-Pacific region within 4 years. The share of the [...]

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According to the statistic data from State Administration for Industry and Commerce, the total volume of China advertising market in 2005 was RMB 141.63 billion, 12% higher than RMB 126.46 billion in 2004.
Here is the breakdown of China Advertising Market by Media Type between 1987 and 2005:
(unit: RMB 100 million)

We can see the advertising spending [...]

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According to the latest report from CNNIC, total number of Internet users in China has achieved 210 million by December 2007, among which there are 163 million broadband users and 50.4 million accessing from mobile devices.

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A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users.
78%: recommendations from consumers
63%: newspapers
61%: consumer opinions posted online
60%: brand websites
56%: television
56%: magazines
54%: radio
49%: brand sponsorships
49%: email I signed up for
38%: ads before movies
34%: search engine ads
26%: Online [...]

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