Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

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A Laugh At Asia Digital Marketing: Marketers, Agencies, Search Engines, and Experts

October 12th, 2008 · No Comments · Internet Marketing

All truths are easy to understand once they are discovered; the point is to discover them. —Galileo Galilei (1564 - 1642)
The states and Europe are too far from me; my limited understanding warms me of “pretending” to be an expert in those markets. I just want to share some thoughts on digital marketing (especially search) [...]

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How To Leverage Your Competitor’s Advantage

May 29th, 2008 · No Comments · Marketing Management

Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search.
Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]

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