I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not only touches your soul but also moves your life forward. That’s how I define an awesome [...]
Deliver Hope! People Need It!
March 8th, 2008 · No Comments · Brand Strategy
Tags:tactics
McSkillet’s Interactive Banner From McDonald
March 4th, 2008 · No Comments · Marketing Management
[Click to Enlarge]
I like this banner. I spent at least 90 seconds “playing” around it. This is a good example of interactive banner. Who said display advertising is going to die?
Sex Sells! Always? No!
March 4th, 2008 · No Comments · Marketing Management
Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it:
Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is not [...]
