Rocky Fu’s Blog

Search Engine Marketing

The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]

Social Media, PR & Viral Marketing

Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
Twelve best practices for online customer communities [ZDNet]
How to Make a Video Contest Succeed - or [...]

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Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers:

what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey]
Gen Y moms tend to be more “Web 2.0″ than their Gen X counterparts. [Bonnier [...]

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A very good video from Google talking about some basics of search engine optimization. The video covers the following topics:

Background of search
Enhance your site at every stage of the pipeline

Crawling

Maximize your site’s accessibility to search engines

Implement strong practices for Flash, AJAX, images

Indexing

Promote your quality content, reduce duplicates

Search results

Create pretty results users will click on

Review search [...]

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Search Engine Marketing

The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]

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I love reading; but, I prefer watching videos. By visually watching someone give a lesson is more easier for me to absorb the knowledge. One day, I thought to myself, “why don’t I create a simple video blog and share those excellent clips!”
So, I set up “The Wisdom“, which is a collection of video clips [...]

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Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

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At this week’s Digital Hollywood conference in Los Angeles, Pete got an opportunity to talk with the artist about how he uses social media to better connect with his fans and ultimately sell more music. Chamillionaire also talks about how the music industry needs new metrics to determine what’s popular, since album sales are [...]

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JupiterResearch: Why you should go mobile now - Mobile Marketing
Jupiter suggests starting with text messaging ads because text messaging currently has a 51% adoption rate among consumers. Next, they suggest trying mobile banner ads, coupons and mobile video.
(tags: mobile marketing research)

Nielsen: Experience pushes consumers to post online
28% of those who posted said they did so [...]

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Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas:

What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building 101 [...]

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I’ve no experience in TV advertising. But many marketers found TV advertising less effective in the past two years. A TV & Technology study found that:

62% of marketers say TV advertising has become less effective in the past two years.
87% of respondents say they intend to spend more on web advertising this year.
Close to half [...]

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