12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)
comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]
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Tags:Baidu·china·google·Internet Marketing·media·search·statistics·trends·whitepaper
A good social marketing strategies whitepaper for recruiters, which you can pass on to your HR department:
Based on our experience working with some of the biggest names in the recruitment sector, we have compiled a comprehensive but useful guide to social media marketing that we think is a great read for recruiters who want to [...]
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Tags:HR·Social Marketing·whitepaper
Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is.
I did a presentation internally last [...]
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Tags:Baidu·china·search·SEM·whitepaper
In a whitepaper released by Enquiro, which is a study commissioned by Google, showed a significant correlation between companies in the top organic (natural search) and paid search placements and consumer brand affinity, brand recall and purchase intent.
These are the key findings:
A 16% point increase in brand association when brand is in top ad and [...]
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Tags:whitepaper