Rocky Fu’s Blog

digital marketing trends, strategies and tactics for executives

Rocky Fu’s Blog header image 4

Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

May 16th, 2008 · No Comments · Internet Marketing

12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]

[Read more →]

Tags:········

Whitepaper on Social Marketing Strategies for Recruiters

May 4th, 2008 · No Comments · Social Marketing

A good social marketing strategies whitepaper for recruiters, which you can pass on to your HR department:
Based on our experience working with some of the biggest names in the recruitment sector, we have compiled a comprehensive but useful guide to social media marketing that we think is a great read for recruiters who want to [...]

[Read more →]

Tags:··

China Search Marketing With Baidu Whitepaper

April 14th, 2008 · 1 Comment · Search Engine Marketing

Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is.
I did a presentation internally last [...]

[Read more →]

Tags:····

Natural And Paid Search Boosts Branding

December 11th, 2007 · No Comments · Marketing Research, Search Engine Marketing

In a whitepaper released by Enquiro, which is a study commissioned by Google, showed a significant correlation between companies in the top organic (natural search) and paid search placements and consumer brand affinity, brand recall and purchase intent.
These are the key findings:

A 16% point increase in brand association when brand is in top ad and [...]

[Read more →]

Tags: