Rocky Fu’s Blog

Search Engine Marketing

On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal]
Ten Ways to Waste Your PPC Budget [ClickZ]
What Should You do When Quality Score Kills Your Keywords? [Search Engine Land]

Web Analytics

iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World]
Using Testimonials Effectively [Marketing Experiments]

Social Media Marketing & WOM

6 Common Mistakes Companies Make in Social [...]

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Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]

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YouTube introduces buzz targeting
YouTube’s “buzz targeting” will identify which videos are becoming popular and about to “go viral” by using a specially created algorithm. Marketers can choose to input overlay ads around to take advantage of the huge audiences set to view the c
(tags: viral marketing youtube buzz)

Survey: Wealthy Women Flex Their Financial Muscles
Married wealthy [...]

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Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas:

What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building 101 [...]

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My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong!
Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they have [...]

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